Why Quality Matters in Hemp Products

As the hemp industry continues to expand, an increasing array of hemp-based products floods the shelves of stores across the nation. With our growing understanding of this remarkable plant, the diversity of available products expands accordingly. Yet, for countless shoppers, both seasoned and new, discovering a top-notch product amidst the plethora can seem as challenging as finding a needle in a haystack.

Fortunately, there are strategies shoppers can employ to pinpoint their desired items while mitigating the chances of selecting an inferior product. Here are just a few approaches for shoppers to discover high-quality products:

Does the Product Have a COA?

A certificate of Analysis, or COA for short, is the third party testing results from a certified laboratory. COAs contain important information about hemp-based products, such as;

  • THC potency
  • Cannabinoids present in the product
  • Any contaminants found within the product
  • When the product was made and/or tested
  • The presence of any pesticides, herbicides, molds, etc. within the product

By law, every hemp product should be tied to a COA. Not only does this serve as a quality control measure, but also verifies the product falls within federal and state guidelines.

Read the Reviews

Investing some time in reading product reviews before making a purchase can be a wise decision, ultimately saving you both time and money. Honest and transparent brands actively seek feedback from customers to improve their products. By perusing reviews, prospective buyers gain valuable insights into what to expect from their potential purchase.

Similar to COA’s reviews can hold a wealth of information. Some of this information can include;

  • How the individual felt after using a product
  • Any side effects an individual felt from a product, whether they be good or bad.
  • What an individual liked or disliked about a product.

What Educational Information Does the Brand Provide?

A brand might boast the finest products in the market, yet without proper guidance, customers might not fully enjoy them. That’s why allocating resources to inform and educate is crucial for any top-tier brand.

The methods brands employ to educate can vary based on factors like audience, products, and business model. Nevertheless, some popular avenues for disseminating informational and educational content include:

  • Social media (Facebook, Instagram, TikTok, etc.)
  • A blog on the brand’s website
  • YouTube videos
  • Podcasts

What Contact Information Does the Brand Provide?

Trustworthy and transparent brands want to make sure their customers can get in touch with them if they have any questions or concerns. This helps maintain honesty and establishes a connection between the consumer and the brand.

Some of the most popular ways brands provide contact information include;

  • Emails
  • Phone numbers
  • Live Chat

Contact information types can vary from brand to brand, similar to educational content. However, the quality brands want to ensure that their shoppers can contact them easily and quickly.

How do Brands Use AI?

No matter how you feel about artificial intelligence, it is here to stay and it is being used. What shoppers need to look for is how AI is being used rather than if it is being used. A few questions to consider regarding the use of AI in hemp-based product marketing are;

  • Is AI being used to enhance the consumer experience or is it being used as a quick replacement for quality content?
  • Are brands using visual AI images as a replacement for real photos?
  • Do any AI images used violate any copyright laws?

Quality brands will be selective about how they use AI. Vice Versa, fly-by-night brands may use it to appear transparent while still falling short.

The Bottom Line

Finding the right hemp-based product might seem overwhelming, especially for seasoned shoppers. Yet, equipped with tools like those mentioned above, you can simplify the process, saving time, money, and your peace of mind. Embracing these quality control measures during your hemp product hunt sets the stage for a successful outcome.

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